Find out as to how you can get the most out of the technology no matter whether you are selling a free product or a premium product.
As per Interactive Advertising Bureau US, it has been reported that the amount of dollars that has been spent on ad has shown a growth rate of 24% roughly when compared to the growth rate in 2006. In terms of dollars the growth rate concerning with the ad media has grown enormously and when the growth rate of the industry is concerned, it is taking a slow path uphill.
But experts are of the opinion that the ad industry has room to grow. They have found that only less than 10% of internet connection is used for media whereas more than 20% of the time, Americans consume for media.
Services offered by ad servers
The function of ad server is to place your ads on various websites, keep in check about their effectiveness and increase the return on investment for your firm or for the publisher. Furthermore, it has to monitor the ad that has been placed by the publisher. The demand for such ad serving solutions has increased as there is an increase in the number of people who are using media.
The service that is provided by the ad servers are generally the same. They offer the monitoring and placement of your ads basically, though they might differ in the system of reporting. Most of them will offer rich media and most of them are specialist in the area, the difference being change in technology.
Using technology on the seller’s side
This difference in technology is sufficient to convert all the applications into one system, reducing the overall cost and bringing down the effort and trouble involved in advertising. It is evident with Google acquiring DoubleClick that allows free high end technology for the sellers to place and advertise their ads.
There has been free technology since the time of technology over the internet. But as you can see from Google Analytics that free isn’t the only requirement for serious advertisers. More than technology and support is required if you are looking for some serious advertisements.
Technology alone does not have the answer. What you require to know is what you can do with the available technology at hand. I know that this can only be applied to the buyer’s side but if you take a deeper look then you will realize that it can be used on the seller’s side too. Therefore, it is essential for the companies to outsource or manage the ad campaigns on their own and in this process they will have to invest in it. Companies that do not adhere to it and still consider the free or premium products might be at loss.
The technologies in ad serving can affect the following areas.
- You can use any number of strategies or an application integrated in one system so that you can benefit through it.
- The overall cost involved in advertising can be reduced by including training of your staff and managing the optimization of your ads.
- The usage of rich media will increase the brand awareness and will bring in new customers. You also get to make your customers to interact.
It’s time that companies focused on the things that they can get through technology and get utmost benefits, rather than waiting for the ad serving agencies.
